NEW HOLLAND AGRICULTURE: ABOUT THE BRAND
When you have innovators like Abe Zimmerman and Henry Ford as your founding fathers, the drive for cutting-edge technology is practically in your DNA.
New Holland’s pioneering spirit has been serving farmers, ranchers, and orchardists in North America for over 120 years. Here’s why they’ve been so successful:
NEW HOLLAND INVESTS IN IDEAS
New Holland has 13 research and development centers and 11 state-of-the-art manufacturing facilities just in North America.
They own over 7,700 patents and trademarks, including the very first:
Automatic self-tie square baler
Hydrogen-powered tractor (more on this later!)
Their award-winning inventions and improvements have shaped the ag equipment world and solidified New Holland’s place as epic leaders of their industry.
NEW HOLLAND’S SMART SOLUTIONS BOOST EFFICIENCY AND PRODUCTIVITY
Improving your efficiency is New Holland’s number one priority.
They believe simple and easy-to-use equipment is the key to getting the most out of your time, investment, and your land’s potential.
Their efficiency-boosting features such as precision guidance, SuperSteer front axles that improve productivity by up to 10%, Auto Command continuously variable transmissions, and IntelliCruise technology will speed up your work and increase your profits.
THEY HAVE THE WIDEST EQUIPMENT OFFERING IN THE WORLD
New Holland has more than 100 product lines and over 400 models to help cash crop producers, livestock farmers, contractors, vineyards, grounds care, and construction professionals find exactly what they’re looking for.
Did you know that nobody bales more hay than New Holland? Or that one out of every 5 combines sold globally is New Holland?
NEW HOLLAND STRIVES TO PROTECT THE ENVIRONMENTNew Holland launched their Clean Energy Leader strategy 10 years ago to improve the present and future lives of farmers and our society as a whole.
Their goals are based on four key pillars:
New Holland high-horsepower tractors and equipment are powered by ECOBlue HI-eSCR (Selective Catalytic Reduction) engines.
These are designed and developed in-house by Fiat Powertrain Industrial. Their proven high-efficiency SCR technology uses AdBlue Diesel Exhaust Fluid (DEF) to transform the harmful nitrogen oxides in the exhaust gas into harmless water and nitrogen.
You get a clean-running power unit with improved performance, greater reactivity, and enhanced fuel efficiency.
NEW HOLLAND WANTS TO MAKE SUSTAINABLE AG ENERGY
New Holland strongly believes in promoting renewable fuels and sustainable agriculture. In fact, they were the first agricultural equipment brand to fully embrace the awesome potential of biodiesel to give ag workers a glimpse at true ag energy independence.
It’s their dream for farmers to grow, harvest, and process crops for their own energy needs and sell surplus energy back to the national grid. It’s a win-win for everyone.
New Holland unveiled their grand plan for increasing ag energy independence with the launch of their NH2 tractor, which is powered on hydrogen and produces virtually zero emissions other than a little water.
Farmers can refill their hydrogen ‘“fuel” by generating energy from renewable sources on their future ‘Sustainable Farm’. Think about that.
It’s clear to see that New Holland has been motivated by the forward-thinking dedication and can-do attitude of their customers. It’s this spirit that propels them to engineer innovative products that make the jobs of farmers easier, increases their productivity, and all but guarantees success.
Hear why New Holland is committed to safeguarding our planet and ensuring that your family reaps the rewards of your hard work for generations to come: